Data Quality App for
Dynamics 365 & Power Apps

Microsoft Preferred App on AppSource.

Get accurate & complete data across all entities.
Prevent, Identify & Merge duplicates across the entire system.
Phonetic fields algorithm indexing data by sound & by correction rate of 99%.

Making decisions easier and more accurate

Increase customer satisfaction and create more targeted and effective business strategies.

Ever-evolving data quality features

Custom rule creation feature with unlimited options.

Set rules for different criteria like minimum field length, recent record modifications, or the number of activities for a record.

Filter out activities based on your preferences, such as the last email received or the most recent appointment.
Create a rules using Flow for checking status in different systems.
Data Score feature helps you assess the overall quality of your data.

Options to restrict record changes until specific requirements are fulfilled. Rules supporting regular expressions and Flow extending your data management capabilities.

Metaphone 3 algorithm - the way to detect duplicates

One of the key advantages of Metaphone 3 is its ability to index names by sound. This means that it can recognize variations in pronunciation and spelling, making it easier to identify duplicates that may have been misspelled or entered into a system differently.

The algorithm achieves a correction rate of 99%, which means that it is highly accurate and reliable.

Widely used in industries such as banking, healthcare, and government, where accurate and efficient record-keeping is essential.

Quickly and easily prevent duplicate records

By using our advanced realtime detection, businesses can prevent duplicates from being created in the first place.

Providing options to cross-check records from different entities before they are created to prevent duplicates from being entered into the system.

For example, when a new record is being created, the add-on checks if the same record already exists in a different entity through the whole CRM system, and flag/prevent the potential duplicate accordingly.

Despite multiple misspellings by end users.

Create your own rules to match your business needs

Define advanced data quality rules without any limitations.

Developing tailored rules to align with the specific requirements of your business is a critical step in achieving optimal data quality. With the ability to create advanced data quality rules, unencumbered by any limitations, you can ensure that your data adheres to the highest standards of accuracy, completeness, and consistency.

With just few clicks, you can effortlessly manage business data requirements for every entity, whether it entails preventing the occurrence of duplicate records or capturing complex business data requirements.

Quickly merge a large number of duplicates on any entity

Defining the merging rules criteria and enabling the auto-merge feature.

Additionally, related data can be consolidated using advanced merge order or FetchXML. This approach ensures the efficient handling of duplicate data while maintaining high data quality standards.

This feature is especially useful for organizations with large volumes of data or those in highly regulated industries where data accuracy and compliance are critical.

With our add-on features, you can be confident that your data is accurate, up-to-date, and compliant.

Manual merge any record on any entity

Advanced manual merge features empowers both admins and end-users to target and merge duplicate records according to their unique needs.

The feature provides more control over data, allowing administrators to enforce merging rules and criteria while enabling end-users to maintain accurate and up-to-date data.

Reduces the risk of errors and ensures data integrity, making it an essential tool for businesses looking to streamline their data management processes.


Uncover additional benefits

Get valid data across multiple channels, then allow your team to take right actions with key insights.

The power of quality data

Incorrect data can significantly hurt the view of your customers and it is the responsibility of all business users to effectively manage data at every touch point with Dynamics 365.


Improved efficiency


Improved data quality


Improved forecasting

Customer stories from start-up to enterprise

Take a look at what our customers say — and please don't hesitate to contact us.

Wonderful Copenhagen is the official tourism organisation of the Capital Region of Denmark Working to promote and develop both business and leisure tourism. The aim of wonderful Copenhagen is to drive tourism development in a sustainable direction. Read more >
TIAA Bank is an American diversified financial services organization under the auspices of New York-based TIAA. Based in Jacksonville, Florida TIAA Bank provides banking, mortgages, and investing services throughout the United States Offering more, so you can accomplish more. Read more >
3 or Three is a global brand name under which several UMTS-based mobile phone networks and broadband internet providers operate in Hong Kong, Macau, Austria, Denmark, Indonesia, Ireland, Sweden and the United Kingdom. The brand was founded in 2002 in Hong Kong. Registered Three customers worldwide numbered over 130 million. Read more >
BlueCielo is an independent global organization with unparalleled expertise and solutions contribute daily to the revenue of the largest global enterprises. Over 160 employees and a network of 50+ partners BlueCielo manufactures software to manage asset-related engineering information. Read more >
Oxfam Ibis is an organization of people with a passion for global justice; people across the world with the will to make change happen; people who truly believe that the world can be different and more just. Together, we save, protect and rebuild lives when disaster strikes. Together we can fight inequality. Read more >
MHI Vestas Offshore Wind is an organization that stands on the shoulders of giants. We strive to provide innovative, best-in-class solutions to meet the challenges of our industry. Co-developing offshore wind as an economically viable and sustainable energy resource to benefit future generations. The world's most powerful serially produced wind turbine. Read more >

Used by businesses big and small

Let's get in touch

Give us a call on +45 31 31 38 38 between 9am and 5pm (UTC+1:00) or email
For technical support, please contact

Get a qoute.

Looking for a reliable and affordable Data Quality App for your business? Look no further! We're here to provide you with a customized quote that meets your unique needs.

At our company, we understand that every business is different, which is why we offer personalized quotes that take into account your specific requirements. We offer a wide range of subscriptions plans, all designed to help your company achieve their business goals.

So if you're ready to take your business to the next level, fill out the form below and let us provide you with a quote that meets your needs and budget.

We look forward to hearing from you!